Market-Based Management (0130387754)

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Product details

• Format Paperback | 576 pages
• Dimensions 10 x 10 x 10mm | 760g
• Publication date 01 Feb 2012
• Publisher Pearson Education (US)
• Imprint Prentice Hall
• Publication City/Country Upper Saddle River, United States
• Language English
• Edition Statement 6th edition
• ISBN10 0130387754
• ISBN13 9780130387752
• Bestsellers rank 1,049,994

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